A survey, conducted by the Country Landowners Association, of more than 1,000 Londoners found that 55% of 18-34 year olds are more likely to move to the countryside as a result of Covid19.


The reasons for the change in mindset are, in part, due to cheaper housing stock, with 78% ranking it the most important factor in deciding to move. Digital connectivity came in at 56%, and the ability to do an existing job from a new location at 55% , were two highly important and influencial factors.

The survey found that, of all those polled across all demographics, the COVID-19 epidemic has made 44% of people more likely to consider moving to the countryside, versus just 9% saying they prefer to remain in London. Over a quarter (27%) said they envisaged working entirely from home in the future.

Rural areas are aging faster than anywhere else in the UK, with 25% of the rural population aged 65 or above, compared with only 17% of the urban population comprised of this age group. Many in rural communities would welcome more young people. 

CLA President, Mark Bridgeman, has said, “There is now a window of opportunity to grow the rural economy, spread prosperity, support local communities and ‘level up’ our society.  We must not waste it. The truth is that reform was needed before the Covid-19 crisis hit. The Government must understand that the countryside is not a museum, to be preserved in aspic.  It is a living, breathing economy with huge potential.  With government support, we hope to welcome those seeking a better quality of life into the countryside, allowing them to fulfil their career ambitions without needing to live in a city.”

Green Farm House - Guide Price £1,200,000

Butler Sherborn has noticed a significant increase in enquiries from London buyers since the easing of Lockdown in May. There is no doubt that the pandemic has hastened the technological revolution, and many expect to work increasingly from home, needing only occasional access to London. Combined with a fear that this virus may be one of others to come, young, middle aged and older generations alike, are increasingly looking at migrating from the City to the countryside within  2 hours  of London.

Sellers in the Cotswolds are already attuned to the increased number of Londoners looking to buying either principal, or second homes, in the country. As a direct result of this heightened awareness, Butler Sherborn have experienced a 40% increase in requests for Market Appraisals in the past 3 months, versus the same period in 2019.

If you are interested in finding more about the survey you can Read the survey results here 



Cirencester Estate Agent

Patience, Gorgs and Alex Geikie, April 2021

We are a returning client of Butler Sherborn and we would highly recommend them if you’re looking to sell your property. The two properties we sold with BS were very different, but the BS team have always been extremely professional, approachable and friendly. And their communication skills are second to none! Thank you again!
— Patience, Gorgs and Alex Geikie, April 2021