At the NFU, they remain committed to championing a thriving future for British farming—built on strong public trust, meaningful political partnerships, and a national pride in homegrown food.

Public Support for British Farming Is Stronger Than Ever

According to the NFU’s latest Farmer Favourability Survey, the British public now ranks farming as one of the most respected professions in the country. Encouragingly, support continues to grow, reflecting a broader understanding of farming’s vital role in securing the UK’s food supply—especially amid global uncertainty and supply chain disruption.

Notably, 89% of respondents believe that British farms should grow as much food as possible to support national food security, and three-quarters say they trust British food more than food produced overseas. A further 92% of the public agree that it's important for the UK to maintain a productive domestic farming sector.

Cultural Influence and Growing Interest in Agriculture

Could this surge in public awareness also be influenced by mainstream media? Shows like Clarkson’s Farm have undoubtedly sparked new interest in farming life, bringing agricultural challenges and achievements into the public eye. This cultural impact appears to be translating into real-world interest: agricultural universities such as The Royal Agricultural University have reported an 18% increase in course applications this year, according to The Times.

This renewed enthusiasm is an encouraging sign for the future, especially as the industry works to engage the next generation of farmers.

A Crucial Moment for Political Engagement

With new ministers appointed this week as Defra Secretary and Farming Minister, Back British Farming Week presents a crucial opportunity for the NFU to strongly advocate for the industry’s future. Now more than ever, we must work collaboratively with the government to deliver policies that protect domestic food production, strengthen farm businesses, and maintain fair trading standards.

Farming: The Backbone of the UK’s Food Sector

British farming is the bedrock of the UK’s largest manufacturing sector—food and drink—worth over £150 billion to the economy and supporting over four million jobs. From producing world-class food to driving rural tourism and environmental stewardship, farmers are vital to our national well-being.

As NFU President Tom Bradshaw rightly said:

“Just as we rightly celebrate the strength of our food and drink sector, we must also recognise and invest in the people who make it possible—our farmers and growers.”

Planning for the Future

However, significant challenges remain. With the average age of a UK farmer now 60 years old, the need for long-term investment, clear succession planning, and robust profitability has never been more urgent. Farmers continue to invest billions into the rural economy, diversify their businesses, and adapt to changing consumer demands. But to secure a truly resilient future, bold action is needed.

That’s why the NFU is calling for:

• Urgent improvements to farm profitability
• Stronger protections for domestic food production
• Fair and enforceable standards in trade

In Summary

As we celebrate ten years of Back British Farming Day, it’s clear the British public values our farmers and the food they produce. But, celebration must go hand-in-hand with action. With strong political will, informed public support, and strategic investment, we can ensure that British farming remains not just a proud part of our heritage—but a dynamic force in our future.